Landing Pages & CRO

7.1Message match

The page must continue the promise of the ad. Ad says '50% off sneakers' → page opens on those sneakers with 50% off. Not the homepage.

Samjho aise: Google Ads mein keyword ko headline aur page copy mein rakho — ad relevance aur Quality Score dono badhte hain.

7.2Anatomy of a converting page

1. 1

   Above the fold

   Headline with the benefit, one image, one CTA.

2. 2

   Proof

   Reviews, ratings, client logos, before–after.

3. 3

   Details

   Features as benefits, pricing, FAQs that kill objections.

4. 4

   Risk reversal

   Guarantee, easy returns, COD, secure payment badges.

5. 5

   Repeat CTA

   Sticky button on mobile.

7.3Speed and mobile

• ✓Most ad traffic is on mobile — design for the phone first.
• ✓Aim for the page to load in under ~3 seconds; compress images.
• ✓Fewer form fields = more leads. Ask only what sales really needs.

7.4CRO — Conversion Rate Optimisation

CVR = conversions ÷ visitors × 100. Moving CVR from 2% to 3% is 50% more sales at the same ad spend.